Ad Sketches

Jab, Jab, Jab, Right Hook Notes

Jab, Jab, Jab, Right Hook

• You could have a very good story or idea, but still have a bad advertisement if the ad doesn't appeal to anyone in the general public.
• Make your ad visually compelling.
• Don't have too much text because in modern times, you can't expect people to read a lot while just scrolling through their phones.
• capture the movement and mood of the product you are selling.
• If you're going to have a link, place it where people will see it.
• Don't have too little or boring text as well--get the customers excited.
• Make sure the audience knows what you're selling--have a logo.
• Have good voice and mood in your text.
• Make the ad relevant to the product.
• Make your ad BOLD.
• Take advantage of the material you have.
• Make it feel like there's a real person behind the ad--have a sense of humor and be contemporary.
• Have a good sense of aesthetic in your pictures
• Don't take too generic of photos.

Ad Analysis

• TA:  Everyone who likes ketchup--maybe adults who only want the best ketchup around
  
• USP: It highlights that they are the leading ketchup brand, and that they use the best grown tomatoes. It plays on their credibility.
• Theme: Prestige, and maybe nostalgia since many people grew up with Heinz and know it right away.
• Slogan: No one grows Ketchup like Heinz.
• Text/Copy: None.

•  TA: Parents with young children/ young parents, and to some extent children.
• USP: They took something bad and annoying about car rides, and made it seem like with this car, that doesn't exist. The kids won't as "are we there yet," because the car ride is just as great as the destination. Also, it has a nice visual.
• Theme: Fun and relaxation 
• Slogan: Getting there is just as fun.
• Text/Copy: None

• TA: Children who play with LEGOs, probably 10 and under, but could be adults with imagination.
• USP: They highlight how legos can be anything you want them to be if you have imagination. It plays on the simplicity of them.
• Theme: Imagination/Creativity
• Slogan: None
• Text/Copy: None

• TA: People who travel a lot and use a lot of fuel- maybe environmentalist or transportation businesses
• USP: They took something everyone knows, (that camels can retain a lot of water) and compared that to their car to demonstrate how fuel efficient it is, and sell their product, saying it's better than even the best animals. Also, their visuals are nice. 
• Theme: humor
• Slogan: When it comes to superior fuel efficiency, our competition was fierce.
• Text/Copy: Able to travel up to 625 miles without refueling, the amazing camel certainly gave us a run for our money. However, when all was said and done, the 2012 Mercedes-Benz Sprinter Cargo Van, powered by BlueTEC technology delivered up to 24.9 miles per gallon*, outperforming the efficient camel by over 20 miles on a full tank....