Jab, Jab, Jab, Right Hook Notes

Jab, Jab, Jab, Right Hook

• You could have a very good story or idea, but still have a bad advertisement if the ad doesn't appeal to anyone in the general public.
• Make your ad visually compelling.
• Don't have too much text because in modern times, you can't expect people to read a lot while just scrolling through their phones.
• capture the movement and mood of the product you are selling.
• If you're going to have a link, place it where people will see it.
• Don't have too little or boring text as well--get the customers excited.
• Make sure the audience knows what you're selling--have a logo.
• Have good voice and mood in your text.
• Make the ad relevant to the product.
• Make your ad BOLD.
• Take advantage of the material you have.
• Make it feel like there's a real person behind the ad--have a sense of humor and be contemporary.
• Have a good sense of aesthetic in your pictures
• Don't take too generic of photos.